Creating Magic – Why a TSG Custom Installation is the eye-catching moment you need!
Whether a product launch, new service or milestone event, creating buzz is the way to get eyes on your prize. But how do you do this, in 2023 when our attention spans are all over the place? It’s time to consider a custom installation!
Custom installations are a unique way to start conversations, draw attention to your brand and showcase what makes your individual service or milestone special, and worth celebrating!
An installation can be as small or as grand as you desire. It could be a custom backdrop for a birthday or anniversary to a display in your shop front, or activation area at a shopping centre, to really give a voice to your brand.
To achieve your goals and aspirations, we offer a Creative Direction service - this is where we work with you to customise a vision that is going to get people talking, and ultimately make an impact.
We’ll be with you every step of the way - from concept through to custom building and installation. We pride ourselves on the imagination and innovation that shines through every installation we are a part of.
Some of our favourite custom installations include:
Sam Smith – We worked with the South Australian Tourism Commission on this once in a lifetime event that saw musical sensation, Sam Smith, perform for one night only at the iconic d’Arenberg cube.
The Stylist’s Guide put our creative direction foot first to bring to life a stand out photo opportunity for the curated guest list – photos that have been seen and shared across not only the state but the country.
Boffo Annual Awards Night – This one was so much fun! Boffo wanted to create an entrance to their event that really put the ‘wow’ in ‘wow-factor’ and ensured that all of their attendees were snapped in front of the breathtaking backdrop, that of course included their company logo.
Muffin Break and Teddy Bears Picnic - both in conjunction with Westfield Tea Tree Plaza – School holiday activations that catch little eyes! We worked with Westfield Tea Tree Plaza to create spaces that welcomed children of all ages for their Muffin Break cookie decorating classes, while the Teddy Bears Picnic gave us an opportunity to carry through the styling in to activity packs and customised colouring in books, along with the multiple backdrop installations.
Mercato Gala – How could we not include this event! The event space gave us the freedom to surround guests with installations at every turn. We love bringing out the individuality of spaces, such as the beams at Plant 4, that compliments the brand that is Mercato.
Do you have an event coming up, or an element of your brand you are looking to promote? We’d love to hear from you and discuss our ideas on how we can bring your vision to life!
Find out more about our Creative Direction service here.
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