How to create magic for your next corporate event
Gone are the days of a corporate event feeling like a corporate event. More than ever, making an impact is the name of the game.
The purpose of having an event for your business or organisation is to deliver your product or service in the best way, so why not be show stopping? Whether it’s a product launch, conference, informational evening or an awards night – impactful styling to create a buzz is key to impressing your customers, and creating an aligned brand image.
custom installation for South Australian Tourism Commission at SkyCity for Gather Round
Here’s 4 ways we love to create magic for our Corporate Event clients:
WOW your guests from the moment they arrive
There’s no denying that first impressions last. Seeing your guests walk in and say ‘WOW’ is unbeatable, and will set the tone for the rest of the event.
A creative backdrop that may seem over the top to you, is guaranteed to impress. Remember, we’re looking for show-stopping! Guests remember the feeling they have at an event - and will unknowingly relate this feeling to your business and your product or services.
Create Instagrammable moments
Think about your event as an advertisement for your business. Extending the reach from your attendees to social media will be easy if you give guests something they want to share with their followers.
Whether a personalised item, a great backdrop or delicious food; creating an ‘instagrammable event’ will intrigue those watching from afar, resulting in followers, engagement and free advertising for your business!
Play BIG on your brand
This is the time to command the room and leave a mark in everyone’s mind… so incorporating your company logo, brand colours and messaging is vital.
Custom napkins with your logo or slogan, table linen in your brand colours, or impactful, well executed signage are all great ways to incorporate this.
Make it fun-tastic
Apologies for the pun… but an event that is fun is fantastic. Adding an entertainment element will create more of that buzz, get people mingling and ensure they talk about the event well beyond the date itself.
Whether a guest speaker or an interactive activity relating to your product or service, your business name will be mentioned in every recap of the evening – win!
event styling for Mercato’s 50 year gala dinner
Most importantly, remember that the event is about your business, don’t be afraid to show off. Want a little help to do this? Let’s chat! Book in a free Discovery Call.
Want to read a little more on what we can offer via our Corporate Services? Click HERE
